For my creative content I will be making a video. The video will be made up of a few different parts that show the different things that my food truck has to offer. The first part of the video will be pictures of food that will be served at the food truck. It will be a couple of them just to let people know what kind of food the people can expect to get when they go to the food truck. The next part of the video will be pictures of people together. It will like friends together having fun and smiling and all that just to show that people like being together and like to have fun. The final part will be clips of people doing their talent. There will be different clips of people dancing, singing, rapping and anything else that incorporates music. I will use footage to show that my food truck is for people that love doing these things and love sharing it with other people. All these clips will be stripped of audio and a song will be used over all the video. I will try to make the video at least 30 seconds long and use short little clips to get the message about the food truck through.
Monday, August 29, 2011
Implementation Evaluation Control
“Managing the marketing process requires the four marketing management functions—analysis, planning, implementation, and control. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities.” (Marketing: An Introduction. pg. 55) Through hard work and determination, my food truck is determined to get out there and get recognition. It will start small and maybe slow but with the experience it will offer it will most likely get the attention of many people. The first few weeks of it’s operation will be mostly to find out what to improve on and with that to build on it and become better. Hopefully with that it will be a one of a kind experience that people would want to come to again and again.
Link to video for my food truck: http://youtu.be/mFwPYo2tD1Q
Link to video for my food truck: http://youtu.be/mFwPYo2tD1Q
Price
“Although costs are an important consideration in setting prices, cost-based pricing is often product driven. The company designs what it considers to be a good product, adds up the costs of making the product, and sets a price that covers costs plus a target profit.” (Marketing: An Introduction. pg. 276). “Recent economic events have caused a fundamental shift in consumer attitudes toward price and quality. In response, many companies have changed their pricing approaches to bring them into line with changing economic conditions and consumer price perceptions. More and more, marketers have adopted good-value pricing strategies—offering just the right combination of quality and good service at a fair price” (Marketing: An Introduction. pg. 277)
Entrees
· Beef Brisket Sliced $ 2.99
- Cube Steak $ 4.99
- Meat Loaf` $ 3.99
- Pork Tenderloin $ 2.99
- Fried Catfish $ 4.99
- Chicken Links $ 1.99
- Fried Chicken Breast $ 1.99
- Fried Chicken Wings $ 0.99
- Short Ribs $ 4.99
- Smothered Chicken Wings $ 1.99
- Smothered Chicken Breast $ 2.99
- Smothered Chicken Thigh $ 3.99
Side Dishes
- Fried Rice $1.99
- White Rice $1.99
Lima - Mashed Potatoes $1.99
- Corn $ 0.99
- Black eyed Peas $ 0.99
- Mac and Cheese $ 0.99
- Sauerkraut $ 0.99
- Corn Bread Slice $ 0.99
Desserts
- Pound Cake $2.99
- Cheesecake $1.99
- Peach Cobbler $1.99
- Ice Cream $ 0.99
- Milkshake $2.99
- Sweet Potato Pie $3.99
Salads
- Caesar Salad $3.99
- Potato Salad $3.99
- Chicken Salad $3.99
Drinks
- Soda $1.99
- Juice $1.99
- Iced Tea $1.99
- Lemonade $1.99
- Water $0.99
Combo Meals
- Any entrée or salad with 2 sides, drink and dessert $ 9.99
Promotion
"Sales promotion tools are used by most organizations, including manufacturers, distributors, retailers, and not-for-profit institutions. They are targeted toward final buyers (consumer promotions), retailers and wholesalers (trade promotions), business customers (business promotions), and members of the sales force (sales force promotions)." (Marketing: An Introduction. pg. 432)
The following are the promotions my food truck will have:
- Any person that performs is given a complementary drink and something off the menu (excluding a combo meal)
- Stamp cards get stamped after every purchase and after 5 purchases the 6th one is half off.
- Special discounts offered to anyone who is in a rap battle or dance off.
“Sales promotion objectives vary widely. Sellers may use consumer promotions to urge short-term customer buying or to enhance customer brand involvement” (Marketing: An Introduction. pg. 432)
Distribution
"The extreme form of this practice is exclusive distribution, in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories. Exclusive distribution is often found in the distribution of luxury brands and brands.” (Marketing: An Introduction. pg. 324) The distribution of my food truck would be around neighborhoods with the black community. I would maybe get to partner up with local stores. Like a barber shop that needs business and a mini mart that would be around the corner where people might pass by. Also, with a local church that might have people who would want to buy something to eat after it is over. And have something fun for people to do after it. “Between intensive and exclusive distribution lies selective distribution—the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company’s products. Most television, furniture, and home appliance brands are distributed in this manner." (Marketing: An Introduction. Pg. 324)
Product
An organization with several product lines has a product mix. A product mix (or product portfolio) consists of all the product lines and items that a particular seller offers for sale. (Marketing: An Introduction. pg. 220). My food truck has a good list of food for offer. It has entrees, side dishes, desserts, salads, drinks, and combo meals. “A company’s product mix has four important dimensions: width, length, depth, and consistency. Product mix width refers to the number of different product lines the company carries. Product mix length refers to the total number of items the company carries within its product lines. Product mix depth refers to the number of versions offered of each product in the line. Finally, the consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
Entrees
- Beef Brisket Sliced
- Cube Steak
- Meat Loaf
- Pork Tenderloin
- Fried Catfish
- Chicken Links
- Fried Chicken Breast
- Fried Chicken Wings
- Short Ribs
- Smothered Chicken Wings
- Smothered Chicken Breast
- Smothered Chicken Thigh
Side Dishes
- Fried Rice
- White Rice
- Lima Beans
- Mashed Potatoes
- Corn
- Black eyed Peas
- Mac and Cheese
- Sauerkraut
- Corn Bread Slice
Desserts
- Pound Cake
- Cheesecake
- Peach Cobbler
- Ice Cream
- Milkshake
- Sweet Potato Pie
Salads
- Caesar Salad
- Potato Salad
- Chicken Salad
Drinks
- Soda
- Juice
- Iced Tea
- Lemonade
- Water
Combo Meals
- Any entrée or salad with 2 sides, drink and dessert.
Target Marketing Startegy
There is no single way to segment a market. A marketer has to try different segmentation variables, alone and in combination, to find the best way to view the market structure. (Marketing: An Introduction. pg 177) My food trick will have two different segments. They are demographics and behavioral. It will only have these two because these two are what the food truck needs to find it’s target market. These two segments can separate the market but still keep it pretty simple in trying to find customers. “Market segmentation involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.” (Marketing: An Introduction. pg. 175).
Demographics:
- Age - All ages (13-30 preferred for entertainment)
- Gender - Male and Female
- Race: Primarily Black
Behavioral:
- Occasions: Regular Occasions
- Benefits: Quality, Entertainment, Convenient
- Loyalty Status: Medium to Strong
- Attitude Toward Product: Enthusiastic and Positive
These segments of the food truck are all that is important are needed to find their customers the food truck wants.
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