There is no single way to segment a market. A marketer has to try different segmentation variables, alone and in combination, to find the best way to view the market structure. (Marketing: An Introduction. pg 177) My food trick will have two different segments. They are demographics and behavioral. It will only have these two because these two are what the food truck needs to find it’s target market. These two segments can separate the market but still keep it pretty simple in trying to find customers. “Market segmentation involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.” (Marketing: An Introduction. pg. 175).
Demographics:
- Age - All ages (13-30 preferred for entertainment)
- Gender - Male and Female
- Race: Primarily Black
Behavioral:
- Occasions: Regular Occasions
- Benefits: Quality, Entertainment, Convenient
- Loyalty Status: Medium to Strong
- Attitude Toward Product: Enthusiastic and Positive
These segments of the food truck are all that is important are needed to find their customers the food truck wants.
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