The demographic group I belong to is the Millennials. The Millennials are the 83 million children of the baby boomers born between 1977 and 2000. The group consists of several age groups inside itself such as: tweens, teens, and young adults. Millennials are the first age group to grow up with technology and are fluent in using it. “One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life.” (Marketing: An Introduction, pg. 17). And well this is true for me. I know how to use pretty much everything that has to do with technology nowadays. I use it every day whether I notice it or not. It’s just something I grew up with so it’s not something that I can ignore if I’ve been around it my whole life. It’s important to keep up with all the technology because it helps with everyday life. “The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks.”(Marketing: An Introduction, pg. 17). All this technology is very useful even for people born in a different age group. Knowing how to use these devices can make a lot of things easier. Being able to find information about something you want to purchase from you’re phone is pretty useful. “Millennials are bombarded with marketing messages coming at them from all directions. And rather than having mass marketing messages pushed at them, they prefer to seek out information and engage in two-way brand conversations.” (Marketing: An Introduction, pg. 17).
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