Benefits vs Features

So in my food truck, some of the features it has are food and music. Many different places have that. But one of the benefits of my food truck would be that along with that you get live entertainment.  The entertainment isn’t someone that is an entertainer. The entertainment comes from people just wanting to perform in front of a crowd. And the customer doesn’t need to pay for the entertainment. It’s free. People like getting stuff for free and the fact that they get a free show while they eat is a benefit that they can enjoy. Another benefit of my food truck is that people get to find other people with similar interest as them. Someone could be watching a performer and they might have the same talent as them and they want to go and talk to them and get to know them. And with that’ll bring a lot of people together. “A powerful form of segmentation is to group buyers according to the different benefits that they seek from the product. Benefit segmentation requires finding the major benefits people look for in the product class, the kinds of people who look for each benefit.” (Marketing: An Introduction, pg. 182)