Business Mission Statement

Here at the Feed Your Soul Food Truck we hope to offer great food and food service and a one of a kind eating experience by bring people together with the power of music. We serve quality soul food for one and all. Along with food we also offer an open mic and an open floor for anyone wanting to participate in any activity involving music (i.e. rapping, dancing.). Our customers are mostly from the black community. We are looking more for the younger crowd of the black community because younger people like coming together and expressing themselves how they can and we allow that through our services. What our consumers value is good food, good service, good entertainment and a sense of unity. We give that to them by having great food and food service and great live entertainment and by bringing people together to show what they are capable of. The entertainment is raw and comes from people who have a great talent that might not be seen too often. As a result, a person’s performance is more passionate and may come with mistakes, but this makes for much more real performance and that’s exactly what we want to be delivered. “An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?” (Marketing: An Introduction, pg.39).  When it comes to bringing people together, we at Feed Your Soul Food Truck try to accomplish this with two things almost every human being loves, music and food. “Some companies—such as Patagonia, Ben & Jerry’s, Timberland, and others—are practicing “caring capitalism,” setting themselves apart by being civic-minded and responsible. They are building social responsibility and action into their company value and mission statements. For example, when it comes to environmental responsibility, outdoor gear marketer Patagonia is “committed to the core.” (Marketing: An Introduction, pg. 29).