EOC Week 7 - Marketing Plan

Feed Your Soul Food Truck

Here at the Feed Your Soul Food Truck we offer fine soul food. We have chicken wings, peach cobbler, pork ribs, fried chicken and much more. We believe that our food should not only fill you up but also make you feel good. We also offer something for customers that feel a need to express themselves or just want to show off a talent or their artistic side. We know that people like having a little entertainment during a meal. So in the truck we have a DJ and sound system. At every stop a mic and a mat are set up right in front of the truck and anyone can approach it and show their talent be it poetry, singing, rapping or dance. It is somewhat like an open mic night at a café but here we offer it people who might not ever go to a café. With that people are encouraged to come up and show off their talent. In doing so the person gets a complementary drink and something of their choice from the menu (excluding combo meals). There are also weekly sign ups for rap battles and dance offs for anyone wanting to participate in them. We know that music touches the hearts of many people and that they use it as a way to express themselves and we provide that for anyone wanting to find an audience or find people with similar interests. We might be a food truck but what we strive to do is let the love of music bring people together. We want people to come not just for food but for entertainment or to be entertainment, to meet new people and find people with similar interests. We believe that expressing oneself through a talent is a way to feed their soul and make a person feel better about themselves.