Objectives

One objective of the Feed Your Soul Food Truck is to provide quality soul food and food service. It tries to achieve that by having on the food menu soul food that is served and delivered quickly. The food is taken directly to the customer so that it saves the customer the trouble of having to walk through a crowd of people. This could be pleasing to the customer as they don’t have to be bothered by it. Another objective of the food truck is to provide a one of a kind eating experience by bringing people together with the power of music. It tries to achieve this by having music being played at every stop from a sound system built into the truck and having people perform in front of the truck and attract people themselves. When a person is drawn to the food truck by the performer and the music they could have the same interest as the performer and it could cause the person to talk to the person and get to know them. Or the person can just by a spectator and they could they could find themselves liking the performance as much as another spectator.  “The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.” (Marketing: An Introduction, pg. 41)