EOC Week 5: Social Networks and Job Hunting

Everyone now a days has a Facebook and job companies now this.  Companies are starting to use Facebook as a way to recruit new employees. “More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena.” (Recruiters Troll Facebook for Candidates They Like, Wall Street Journal.) When a company finds a person to recruit and the person is interested, the company starts to recruit people that the recruited person might know. After carefully finding a someone they might want to recruit, the company might then make a brand ambassador out of that person. Companies are careful about picking these people. “Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles. They sometimes search blogs and online social networks to identify individuals who are already functioning as brand advocates.” (Marketing: An Introduction, pg. 143).  After the company has their brand ambassador they then let them  go and talk to people they know about the brand they are working for.  And they do this through different ways. It could be in person or through blogs, social networks, and so on. “The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media.” (.” (Marketing: An Introduction, pg. 143).  This is a really effective way to recruit people to work for a company or to buy products from them. Looking for future employees through social networks is still pretty low. About 1% of employees are hired  through Facebook. But if the trend continues Facebook can rival the traditional job hiring by 2012. “Facebook hires account for less than 1% of the total hires companies are making, according to Jobs2Web, which

helps companies track the sources of candidates and hires.

But if current growth trends continue, Facebook could rival traditional job boards in 2012” (Recruiters Troll Facebook for Candidates They Like, Wall Street Journal.).