Distribution

"The extreme form of this practice is exclusive distribution, in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories. Exclusive distribution is often found in the distribution of luxury brands and brands.” (Marketing: An Introduction. pg. 324) The distribution of my food truck would be around neighborhoods with the black community. I would maybe get to partner up with local stores. Like a barber shop that needs business and a mini mart that would be around the corner where people might pass by. Also, with a local church that might have people who would want to buy something to eat after it is over. And have something fun for people to do after it. “Between intensive and exclusive distribution lies selective distribution—the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company’s products. Most television, furniture, and home appliance brands are distributed in this manner." (Marketing: An Introduction. Pg. 324)