Monday, August 29, 2011

Price

“Although costs are an important consideration in setting prices, cost-based pricing is often product driven. The company designs what it considers to be a good product, adds up the costs of making the product, and sets a price that covers costs plus a target profit.” (Marketing: An Introduction. pg. 276). “Recent economic events have caused a fundamental shift in consumer attitudes toward price and quality. In response, many companies have changed their pricing approaches to bring them into line with changing economic conditions and consumer price perceptions. More and more, marketers have adopted good-value pricing strategies—offering just the right combination of quality and good service at a fair price” (Marketing: An Introduction. pg. 277)
Entrees
·         Beef Brisket Sliced                   $ 2.99
  • Cube Steak                              $ 4.99
  • Meat Loaf`                               $ 3.99
  • Pork Tenderloin                        $ 2.99
  • Fried Catfish                             $ 4.99
  • Chicken Links                          $ 1.99
  • Fried Chicken Breast                $ 1.99
  • Fried Chicken Wings                $ 0.99
  • Short Ribs                                $ 4.99
  • Smothered Chicken Wings        $ 1.99
  • Smothered Chicken Breast       $ 2.99
  • Smothered Chicken Thigh         $ 3.99

Side Dishes
  • Fried Rice                    $1.99
  • White Rice                   $1.99
  • Lima Beans                  $1.99
  • Mashed Potatoes          $1.99
  • Corn                            $ 0.99
  • Black eyed Peas           $ 0.99
  • Mac and Cheese          $ 0.99
  • Sauerkraut                    $ 0.99
  • Corn Bread Slice          $ 0.99
Desserts
  • Pound Cake                 $2.99
  • Cheesecake                  $1.99
  • Peach Cobbler             $1.99
  • Ice Cream                    $ 0.99
  • Milkshake                    $2.99
  • Sweet Potato Pie          $3.99
Salads
  • Caesar Salad                $3.99
  • Potato Salad                 $3.99
  • Chicken Salad              $3.99
Drinks
  • Soda                $1.99
  • Juice                 $1.99
  • Iced Tea           $1.99
  • Lemonade        $1.99
  • Water               $0.99
Combo Meals
  • Any entrée or salad with 2 sides, drink and dessert        $ 9.99

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