“Managing the marketing process requires the four marketing management functions—analysis, planning, implementation, and control. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities.” (Marketing: An Introduction. pg. 55) Through hard work and determination, my food truck is determined to get out there and get recognition. It will start small and maybe slow but with the experience it will offer it will most likely get the attention of many people. The first few weeks of it’s operation will be mostly to find out what to improve on and with that to build on it and become better. Hopefully with that it will be a one of a kind experience that people would want to come to again and again.
Link to video for my food truck: http://youtu.be/mFwPYo2tD1Q
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