"Sales promotion tools are used by most organizations, including manufacturers, distributors, retailers, and not-for-profit institutions. They are targeted toward final buyers (consumer promotions), retailers and wholesalers (trade promotions), business customers (business promotions), and members of the sales force (sales force promotions)." (Marketing: An Introduction. pg. 432)
The following are the promotions my food truck will have:
- Any person that performs is given a complementary drink and something off the menu (excluding a combo meal)
- Stamp cards get stamped after every purchase and after 5 purchases the 6th one is half off.
- Special discounts offered to anyone who is in a rap battle or dance off.
“Sales promotion objectives vary widely. Sellers may use consumer promotions to urge short-term customer buying or to enhance customer brand involvement” (Marketing: An Introduction. pg. 432)
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