Product

An organization with several product lines has a product mix. A product mix (or product portfolio) consists of all the product lines and items that a particular seller offers for sale. (Marketing: An Introduction. pg. 220). My food truck has a good list of food for offer. It has entrees, side dishes, desserts, salads, drinks, and combo meals. “A company’s product mix has four important dimensions: width, length, depth, and consistency. Product mix width refers to the number of different product lines the company carries. Product mix length refers to the total number of items the company carries within its product lines. Product mix depth refers to the number of versions offered of each product in the line. Finally, the consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.

Entrees

• Beef Brisket Sliced
• Cube Steak
• Meat Loaf
• Pork Tenderloin
• Fried Catfish
• Chicken Links
• Fried Chicken Breast
• Fried Chicken Wings
• Short Ribs
• Smothered Chicken Wings
• Smothered Chicken Breast
• Smothered Chicken Thigh

Side Dishes

• Fried Rice
• White Rice
• Lima Beans
• Mashed Potatoes
• Corn
• Black eyed Peas
• Mac and Cheese
• Sauerkraut
• Corn Bread Slice

Desserts

• Pound Cake
• Cheesecake
• Peach Cobbler
• Ice Cream
• Milkshake
• Sweet Potato Pie

Salads

• Caesar Salad
• Potato Salad
• Chicken Salad

Drinks

• Soda
• Juice
• Iced Tea
• Lemonade
• Water

Combo Meals

• Any entrée or salad with 2 sides, drink and dessert.